Artificial Intelligence,
when you hear that, you immediately think of machines doing something for you.
This suggestion is in fact "the machine" = a program that will help you do something.
use AI to write automatic content for your website. You only have to give the system some keywords and the program will automatically create high valuable content. a suggestion would be to use writesonic, it costs you around 1000 euro per year, and you can write about 4 blogs per week, ideally to give this job to marketing, who sometimes do not have a clue about what they're talking about, but at least you have them also creating valuable content for your website.